The Bet, and Exceptions

World-class Internet superstars tongodeon and rwx have a bet on whether the Furry subculture will shed its "sub" culture and become mainstream by 2009. As proof of the bet being lost or not, both of these worthies occasionally post Furriies-in-the-media-related material.

As a former resident of Japan, I would argue that people in animal suits in commercial promotions no more constitute the mainstreaming of furries than, say, the use of corporate mascots to sell fast food encourages people to dress like Jack-in-the-Box and the Burger King in their bedrooms (and yes, you're welcome for that horrible, horrible image). That said, this particular commercial is cute (and features people dressed up in animal costumes).