Whole Foods has finally come through on their promise to open a branch in Oakland (in an oddly convenient spot on Bay Place, that odd little curve where 27th St. leaves Harrison on its way to meet Grand Ave), and it is glorious in its scope and selection. We picked up five different kinds of sausages (one sausage each, an ingenious way to sell the buggers so that you don't end up with four of the same kind and realize that you hate the taste after the first), four kinds of wine we'd not tried, two new kinds of beer (well, one, really, a new
Hitachino, but finding
Ruination IPA in six-pack bottles is a new revelation).
On the way back to the car (parked on the roof parking, a lot of spaces and yet still full; these problems follow WF), we noticed their secret weapon:
That's a vent pumping air from the store outside. The intake, it turns out, is conveniently close to the take-away section, where they're selling Everett & Jones BBQ.
Welcome to air-saturation marketing.
1 comment:
From movie theaters and Whole Foods to the "new car smell", scent marketing is big business.
As someone who detests most manmade or artificially-concentrated scents, I dread the day they put those ideas to work in a bookstore or clothing store. I might start to hire my shopping done!
--CJ
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